Synergy

Definition: The cooperation of two or more organizations to produce a combined effect that would be better than the seperate effects individually. Within media, we see this through promotional packages which synergise to produce successful promotional material.


Toy Story 3
Poster


Webpage

Magazine Cover


Trailer Screenshot

You can see from all of these images that there is a clear synergy within the promotional package of this film. This means that the film has created a universal image/logo that can be recognised by the general public - doing this successfully will improve the promotion of the film.