Conventions of a Film Poster

Must be:

• eye catching and captivating for the audience
• clear to the audience what the genre is
• designed to attract the biggest possible audience

Should have:

• Focal picture of main situation/charactrs
• Eye-catching large font for the title
• Tagline
• Key info - release date/"coming soon"/age certificate
• Reviews
• Institutional information

Horror images =
- dark environment
- suggestion of death or fear
- blood and gore
- bodies
- distress
- weapons/masks
- graveyards/churches