Tuesday, 23 April 2013

Fonts/Typography

I have done some research into fonts used on posters and have realised that they should play a part in reflecting the atmosphere of the film. I have decided that the majority of my writing shall be white which will reflect the innocence of the main characters in the film and show the purity of the kids, and in turn emphasising the severity of the danger. I will then put some parts in red, representing the danger in the film.

I will use a mixture of these fonts:









This first one (above), will be used for the main title and therefore the logo for the film. This font gives off a destructive/distorted look which implies disruption and something going wrong.












Secondly, for some of the extra text on the poster such as comments I will use this typewriter font which has an old, battered, messy effect again connoting disruption and disorder.








Again for the extra text I will use this simple font, merely just because of it's plain, easy to read look which will make the text clear and concise for the audience.









Lastly, I will use this final font for the institutional information which will go at the bottom of the poster. This fits with the codes of a real poster as it allows me to use both large and smaller letters (all letters appear uppercase, but when actually used with capitals, the capital letters are much larger than the lowercase). Conventionally, a real poster would have the names in larger letters than the rest and this font was specifically designed to do that.


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