- The main image shows a face emerging from the darkness which is either screaming or in shock and her eyes are widening with fear which suggests that there is something terrible going on or something is doing something awful to her - there is an obvious severe threat nearby. There is also a red tint smeared on her face which connotes blood, gore and violence.
- Because the background is black and this takes up the majority of the poster, the whole poster gives off a feeling and connotations (with the colour black) of fear and the unknown and also danger, evil and death.
- The title is in red which also has the same connotations and has a clever enigma within it by putting one R back to front as if it is being reflected in a mirror.. this leaves the audience wondering why mirrors have such a big significance as they are just a familiar everyday object.
- By writing the name of the actor above the title, this also attracts people to the film who will recognise him e.g. his fans or people who have seen him in the other successful films. This will make them want to see him again, especially if the previous were very good.
- The above is the same as the writing at the top which will attract the fans and audience of that film to this new film.
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