- Central focus is the woman dressed in black - in conjunction with the film's title. You can't see her face and so she emits a feeling of unknown and leaves the audience with an enigma, wondering why she is so significant.
- It seems like there are ghosts surrounding her which connotes innocence and along with the tagline underneath the woman, it implies that something bad is happening to the children and it won't stop. This makes the audience sympathise and will encourage them to watch as they will want to know what happens.
- The background/setting appears to be quite desolate which gives the feeling of isolation and solitude which will create an eerie atmosphere and the implications that someone is far out from civilisation, unable to gain help.
- The tagline is again, mysterious and leaves the audience wondering what it means and want to know more.
- The text is written in white which connotes innocence and purity which differs from the rest of the poster but adds to the mysterious effect and makes you wonder who is innocent and maybe everything is not as it first seems.
- Also, at the top they have written the name of a famous actor. This will attract a wide audience as this actor is known as the main actor from a very popular and successful series of films so people will recognise him and want to see him in something new.
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