Magazine Cover Analysis - Total Film

Magazine analysis from broganmain

Also as well as what I have analysed here, there is a definite brand identity. Firstly through the colour scheme, which is mostly blue, white and red. Blue is the colour of the sea and sky and is often related depth and stability, it is also a masculine colour and so attracts the male audience (the majority of the audience for this type of magazine) and can also symbolise wisdom and confidence. At the same time, blue is also a cold colour and can appear mysterious and eerie, which I think is what they are trying to do here to reflect themes from the film. White, as mentioned before, is the colour of purity and innocence and in contrast with black, usually has positive connotations, but can also come across creepy when used in the right context. Red connotes danger, evil, death, blood and gore.

Another thing that reflects the brand identity is the typography and in this case there is a range of fonts used in a range of sizes, this is done to highlight how important each thing is, e.g. the most important thing will be the biggest to attract the attention first.