Question Three - What have you learnt from your audience feedback?

Although there wasn't large amounts of audience feedback gained throughout the process of creating these products, I still learnt a lot from what we did get.

Firstly, the poster, which I uploaded onto facebook and shared around to people in our target audience, received very positive comments. Everyone stated that it was very good, looked professional and loved the effects used. The only change was to alter how the face on the left blended in as it didn't seem to go with the rest of the poster. I understood this and made the changes straight away, consequently making the final outcome far better. This part of the poster was a very last minute touch and so didn't have as much time spent on it as the rest, which is probably why it was one of the weaker elements.

Next, the magazine cover, which I again uploaded onto facebook. This received lots of positive feedback and most said they thought it was actually a real cover. But then some commented that there were also issues with the clarity of the text, especially the red writing against the back ground. Again, I changed this straight away and it made a massive difference. I think this was because when the image was exported to a jpeg, it decreased the quality slightly, and also, I think viewing the image on different computers and screens also made a difference.

Lastly the trailer, which we showed a variation of people, not just those in our target audience, to get more of a wide response. The majority of this was positive but there were some comments on the quality of the video. Now although we were aiming to have a decreased quality to emphasize the handheld camera effect, and also to highlight parts of the storyline, the final outcome was not actually the quality we had expected. I think, when the footage was imported into our editing software, the quality was decreased right at the very beginning, and then further decreased once exported. Also, once exported, I think the quality was even further decreased when converted to the correct file format.

Overall, there are a number of things I have learnt:

• Spend the right amount of time on each part of the task so as not to have any areas lacking, which thus decrease the impact of the final outcome.
• Experiment with exporting image files and find the best one before I decide on the final product and just stick to one.
• Ensure clarity throughout aswell as consistency
• Experiment with exporting and importing to get the best quality
• Take extra care and time by keeping up regular checks and self-evaluation --> increasing the positive effect of the final product.